These Colors Don’t Run

These Colors Don’t Run

These Colors Don’t Run

"These Colors Don’t Run" is more than just a phrase. It’s a bold, unapologetic declaration of American patriotism, resilience, and pride. The phrase is most often seen emblazoned on flags, shirts, bumper stickers, and military memorabilia, serving as a reminder that the American flag – and the principles it represents – stand firm in the face of adversity.

“These colors” refer to the red, white, and blue of the American flag. The colors symbolize:

• RED for valor and the blood of patriots.

• WHITE for purity of ideals.

• BLUE for vigilance, perseverance, and justice.

“Don’t run” means that we don’t retreat, don’t surrender, and don’t falter – not in war, not under pressure, and not in the face of any challenge.

While the exact origin of the slogan is unclear, the phrase gained widespread popularity in the 1980s, especially during periods of national hardship or conflict like the Gulf War or after 9/11. It has become closely associated with:

• Military pride and veteran recognition

• American resolve during wartime

• First responder bravery

• Standing firm for American values

The red, white, and blue colors of the American flag and the values they represent will never be abandoned nor retreated from, not even in the face of adversity. We’re making it clear: we’re not backing down. Not from tyranny. Not from terror. Not from anyone who would seek to dim the light of liberty.

True patriots like yourself, similar to first responders or military service members, are all heroes because they love, support, and defend America and its interests. They are not simply a product of their upbringing or environment. But rather, they have made a deliberate commitment to America and its ideals. Help us celebrate these patriotic heroes – they deserve our praise and admiration.

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